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Winners

Winners - KEiBA

Small Business of the YearBack to Winners

Sponsored by Kent Further Education

Kesson Physiotherapy

Over the past three decades, Kesson Physiotherapy has helped ease the ailments, back pains or sporting injuries of thousands of clients.

Based at the Faversham Physiotherapy and Fitness Studio, it attracts clients from across the county – offering both clinic and home visits.

From its state-of-the-art hubs it welcomes self-referrals, GP and specialist consultant referrals and members of YourPhysioPlan – a network of clinics who can offer top class treatments.

Launched in 1983, it relies on two main revenue streams contributing to its turnover. Kesson Physio Ltd holds its public sector contracts, through which all NHS activity is channelled. Kesson Physio Services is its sole trading company through which self-funding patients and private medical insurance patient activity is attributed. Prior to the pandemic, it had seen 20% annual growth.

It had decided in 2017 to focus on driving growth in the latter and was seeing the results of its efforts. The pandemic saw its activity drop by 90% “almost overnight” while public activity plunged 75%.

However, it was one of the only physiotherapy providers who managed to offer a consistent, uninterrupted, and accessible virtual NHS physiotherapy service in Kent. Within six weeks of the first lockdown, and with stringent safety steps in place, it was able to offer Covid-Secure face-to-face sessions again.

It was also to improve physical health with online classes and support mental health with free to access virtual socials and weekly phone calls checking in with its most vulnerable patients. Remarkably, thanks to its efforts, it achieved the same turnover in 2020 as it had in pre- pandemic 2019. Over the next five years, it has set an ambitious goal of enabling 2million people to follow its ‘Move Better. Live Better’ programme.

To enable this it will use its five partner clinics across Kent to help push the message to its NHS clients, while also enabling those with long term conditions to sign up to its bespoke programmes.

There are also plans to recruit marketing and financial experts to help drive it further forward.

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