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Childrensalon sells more than 270 high-end clothing brands to customers in 160 countries. The family business has recently purchased three additional warehouses beside the head office and started Childrensalon Outlet, a physical store in Tunbridge Wells.
With strong growth of 30% per annum over the past two years, there has been clear focus on key countries. Childrensalon employed additional language speakers and trusted third parties in specific areas of the world to help keep its finger on the pulse.
Implementing a new customer reward programme, online outlet, interactive size guide and app has helped the company grow by nearly 200% in the last year. People can now even buy their luxury kidswear using euros and dollars.
This year, Childrensalon will introduce an automated warehouse system to cut picking and packing time and will also launch exclusive collaborations with designers. More than 3,000 orders can now be turned around and sent around the world in one day.
Despite now having a team of 370, the company has managed to remain privately-owned with no outside investment. The business has its own photography studio and styling stations, so it can get new products online much faster than rivals.
Promotions are made from the inside first, with almost all the team in the photo studio starting as pickers and packers then trained as stylists.
Childrensalon is proud to be a living wage employer and running a completely carbon-neutral, solar-powered centre. It is also passionate about helping others in the community. It is the biggest supporter of Nourish Foodbank in Tunbridge Wells and also helps organisations such as Porchlight.