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Family Business of the YearBack to Winners

Sponsored by Gallagher Group

Team HARD Racing Limited

Team HARD Racing Limited is a family-run motor racing team based in Maidstone.

Run by husband and wife team Tony and Samantha Run by husband and wife team Tony and Samantha Gilham, they have seen the business grow from a single car operation, a MK5 Golf, a van and trailer to close to 40 cars, 50 drivers and, over the course of the past year, 10 race transporters and several support related vehicles, all in just six years.

Although a small family team, it has now become one of the biggest teams in British motorsport and in 2018 the team finished first in class in the Britcar Endurance championship and first in the VW Racing Cup, both for the second consecutive season. On top of this there were many race wins and podiums across most of the championship.

In 2019 the team achieved further on-track success which culminated in the team’s first British Touring Car Championship (BTCC) race win at Silverstone. It offers subsidised race drives, track day experiences and VIP race day hospitality.

Commercial relationships are strengthened further by motorsports’ wide appeal and plentiful media coverage. Building on its family roots, the majority of the drivers bring their loved ones to race events – and the management team treat them like family too.

Prior to the pandemic, it had seen weekend hospitality numbers double to more than 240 at most events. It also offers a clear path for a motorsport career for a budding driver – offering an in-house route running from go-karts all the way up to the prestigious BTCC.

On its current roster is Nicolas Hamilton – brother of F1 ace Lewis.

“Motorsport for us is an activation method,” the firm explains, “which is essentially an extensive and varied business hub and one of the largest networking events in the UK. We have a dedicated team that work for our partners to deliver unrivalled value for money opportunities and head up a unique concept. “Our set up is a perfect platform for any brand and we are able to take the exposure and lead generation to a whole new level.”

It has helped drive turnover increase year-on-year of between 15-20%.


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