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Winners - KEiBA

Apprenticeship of the YearBack to Winners

Sponsored by The Education People

Reuben Elman: Sleeping Giant Media

After deciding the university route was not for him, Reuben Elman left school after his first year of A-levels and came straight into the world of work.

Starting at Sleeping Giant Media in Folkestone with no digital marketing experience, his skills, knowledge and confidence have developed significantly since then.

Calls and meetings with partner clients are now lead by Reuben, and he is involved in all aspects of the business, even assisting another apprentice with her workload, showing her the ropes.

He said: “I don’t think I could have found a more development-focused company to start my career with and the experience I’ve gained has been more than valuable. Enrolling with Sleeping Giant Media is one of the best decisions I have ever made and I’m buzzing to see where it can take me.”

Senior brand and marketing executive, Amber Vellacott, said: “Reuben was only 17 when he started, but thanks to his great personality, energy and work ethic, he felt like just another member of the company within a matter of days.”

Reuben has also written blog posts about his time as an apprentice and even donned an elf costume for their Christmas campaign.

Amber added: “The quick business growth of the Pocket Giant department, which started as just an offshoot of another team, can be, in part, attributed to Reuben. He has consistently achieved above what is expected and has all the makings of a future manager at our company.”

The media agency has taken on apprentices is different roles for the last six years, each with their own successes. It is looking to bring Reuben on full-time as an account executive once the apprenticeship is complete.

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