Exporter of the YearBack to Winners
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Jewelultra manufactures and distributes a range of specialised chemicals, predominantly aimed at the car, caravan, marine and motorcycle market.
The business trades all over the world, working with clients in Europe, India and the Middle East, and export sales are the fastest growing sector in the company. Because of this, Jewelultra pays close attention to customer expectations, which invariably differ across the wider world.
Prior to 2013, the company researched the preparation standards for businesses in the Middle East and found them to be unsatisfactory.
The work and systems developed by Jewelultra over the following years have had a major impact, and the business is now endorsed by both Jaguar and Land Rover on a global basis.
The company also offers point of sale materials and product labelling in 17 different languages to suit the needs of international clients.
Its status as a manufacturer also gives Jewelultra the ability to alter product formulations to suit the specifications of customers across the globe.
Catering to a range of worldwide customers is not without its challenges, and the company often works with UK Trade and Investment representatives located at British embassies.
This allows staff to obtain essential information about new markets, and identify reliable distributors in a range of different areas.
Global export sales manager, Neil Simmonds, said: “Jewelultra’s success in exporting products globally is mainly down to the positive attitude that we adopt in relation to the local cultures, and spending time in demonstrating new ideas that will have a tremendous and ongoing benefit to the client’s business.
“Our business is mainly about building relationships, and we plan to continue to expand and develop our customer relationships at home and abroad.”