Entrepreneur of the YearBack to Winners
Sponsored by Kent Invicta Chamber of Commerce & Creaseys
KEY PRODUCT/SERVICE: Digital marketing
NUMBER OF EMPLOYEES: 38
In eight years, Luke Quilter has built Sleeping Giant Media into a £1.6 million turnover agency set to make annual profits of £1 million within the next three years.
The company specialises in search engine optimisation, pay per click advertising and social media marketing.
Yet he believes the secret to his success has something to do with installing a ballpool at his offices and giving staff unlimited holiday.
“You can limit spending as much as you like and try to bring clients in through a sales department,” he said.
“Realistically, though, you can only affect finance through taking care of your clients and taking care of your staff. A reflective approach allowed Luke to increase staff satisfaction from 90% to 97% and boost client retention from 87% to 96% – all metrics which are monitored routinely.
He said: “This year I thought inside the box. I concentrated on our in-house systems to improve customer satisfaction, leading to higher rates of client retention and increased sales to existing clients.
“I’ve boosted staff engagement with a number of additional benefits, implemented a bespoke reporting tool to help clients manage their accounts online and we make sure we call clients every week service is supplied.”
No stranger to awards, Luke estimates he has spoken at about 70 events in front of around 5,000 people in the last six years.
Last year he established a complementary company, GIANT Campus, delivering social media and digital marketing training in Kent.
He aims to hire 10 apprentices this year and is a trustee of young entrepreneurs organisation the Kent Foundation and has rasied money for Pilgrims Hospices and Cancer Research UK.
He said: “I have confidence in my own abilities and am lucky to have a great support network around me.
“The key to success is developing a strong team environment. As we get bigger as a business, it is less about my ability and more about the team. “The power is with them and I have to develop the next generation to propel the business forward.”